You don’t build brands in a vacuum, time to get proactive

“I don’t think that listening is the answer. Brands need to listen, act, and be proactive when it comes to world events.

It shouldn’t take the death of a black man to make brands think about board diversity. It shouldn’t take being called out on social media for appearing next to terrorist content for brands to take control of their ad spend, and yet that is the world we are in.”

Read more from me, Nicola Kemp, Chomoi Picho-Owiny and Lydia Hoye on CreativeBrief