Behavioural Advertising 101 & why it’s broken

How would you feel if I said I’d seen your browsing history and that of your neighbours? Everything for the last year: What you view at work, what restaurant you ate at last night, what websites you visit at home, and what Christmas gifts you bought or decided against?

What if I told you I was passing this information on to strangers? And that they were using it to make judgements about you?

What if I told you that you’d given me permission to do this, simply by clicking a button on one of those websites?

Read Behavioural Advertising 101, by the brilliant Karolina Iwańska, with contributions from me here.

If you want to know why we’re basing our fellowships on making the system better, I’d also recommend you read this, on why the system is broken from a consumer perspective.