Digital advertising is a booming industry: worth over $300 billion in 2019 alone. It’s also the primary business model sustaining the internet, humanity’s most important communications tool. But as AI-powered advertising grows more pervasive and sophisticated, it is doing so without guardrails. There are few rules to ensure it doesn’t…
To the CEOs of Facebook, Instagram, Twitter and Snapchat,
As many of us warned, the lack of adequate action by social media companies to combat online discrimination has once again left players in the public eye subject to horrendous levels of abuse.
The racism that we saw directed towards England’s…
Climate disinformation is rife, politicised, and funded by advertising from major brands.
We’ve seen targeted disinformation derail conferences before — in 2018 the UN Global Compact came under attack from the far right, and the fall out was major. …
Why we must change the narrative on climate, before deniers do it for us
At the time of writing this article, there are just under 6 months until the start of the most influential climate summit of a generation, COP 26. …
The Conscious Advertising Network has run on volunteer power since our first meeting 3 years ago.
In that time, we’ve spoken at the UN, put on sold out events, created training and manifestos that guide the industry and worked with our civil society partners to elevate the issues of hate…
Advertising funds the internet — from the great journalism that speaks truth to power, to the social channels that connect us. But what happens when our advertising is working against our brand, or charitable intentions?
This panel discussion will dig into the complexities and ethical conundrums of using digital platforms, such as Facebook, to aid nonprofits in campaigning, organising and fundraising. Each of the panelists will share their experiences and thoughts on what non profits can do to make sure their digital presence is right for the values of both themselves and their supporters.
A lively discussion, hosted by John Lloyd of Mozilla, with Nandini Jammi of Check My Ads and Matt Derby of M+R. Listen to it here.
An extract from my interview with John McCarthy at The Drum on advertising funding hate and disinformation, read the full interview here.
In an ad-funded web, big bucks from brands make a lot of disinformation sources profitable. Brands are awakening to this. Advertisers should “treat advertising spend like a resource…
A couple of months ago, I was honoured to be asked to moderate a discussion for the Association of Publishers (AOP), on behalf of The Conscious Advertising Network (CAN).
The incredible speakers: Ali Hanan of Creative Equals, Femi Taiwo of OMD, Dr Sean Ferguson of the Asia School of Business, Deborah Rosenegk of ESI Media, Anisha Doshi of Carat, and Will Kirkpatrick of O2 shared their views on what it takes to change the culture of advertising.
Listen to it here.
Advertising is the business model underpinning the web, and a key force in shaping the information environments which also shape public opinion. With that great power should come great responsibility.
However, the development and governance of the role advertising plays in shaping online spaces is being left to industry to…
The Conscious Advertising Network was set up with a mission to ensure the ethics catches up with the technology of modern advertising. For us, this starts at leadership level, and works its way down. …
