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Back in the good ol’ days, climate disinformation came from high carbon companies with vested interests. Flowers spewed forth from chimneys on billboards, and coal was clean. In today’s weaponised and AI-driven information environments, it’s become even more sophisticated.

Listen to my TEDxCAT (Climate Action Tech) talk here, and pre-order your copy of the new report, Changing the Narrative here.

Harriet Kingaby

Mozilla Fellow and co-chair of the Conscious Advertising Network. Advertising, ethics, AI and climate change. Yes, they do go together.

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