PinnedThe Persuadables: the key audience for climate communicatorsImagine you’re at a dinner party.Jul 14, 20232Jul 14, 20232
PinnedBrand safety isn’t enough to stop the world getting worseThis is my talk for The Channel Factory at NextM in Stockholm in April 2022. Click on the link above to hear it in full.Jul 17, 2022Jul 17, 2022
PinnedClimate misinformation is being weaponised and funded by advertisingLord Puttnam said that we are ‘living in a world in which trust is collapsing’.Jun 24, 2022Jun 24, 2022
PinnedPublished inThe StartupAI & Advertising, A Consumer PerspectiveDigital advertising is a booming industry: worth over $300 billion in 2019 alone. It’s also the primary business model sustaining the…Sep 29, 20201Sep 29, 20201
We’re still in a cost of living crisis. Sustainable brands must be useful to surviveChallenger brands are, by their nature, kicking against something…Oct 31Oct 31
A disinformation survival guide for COP27It’s COP27 again, and the great and the good have gathered in Sharm-El-Sheikh to discuss how we can keep the warming of the planet to under…Nov 12, 2022Nov 12, 2022
We have 18 months to fix our broken media ecosystem…In 2024, three quarters of the world’s most populous countries will hold a major election. Billions of people will be making decisions…Sep 21, 2022Sep 21, 2022
“Advertising is One of the Major Funders of Extreme and Misinformative Content”An excerpt from my interview with Amelie Lambert for Little Black Book. You can find the rest of the interview at the link below.Jul 28, 2022Jul 28, 2022
Published inThe Conscious Advertising NetworkRacism in football: Letter of solidarityTo the CEOs of Facebook, Instagram, Twitter and Snapchat,Jul 14, 2021Jul 14, 2021
Climate Disinformation — the threat to COP26Climate disinformation is rife, politicised, and funded by advertising from major brands.Jul 8, 2021Jul 8, 2021
